Adjusting Our Pitch

BLADE is a service organization that depends on the feedback of its members. Survey results and individual suggestions are essential inputs in optimizing BLADE's angle of attack.

In 3rd quarter of 2006, BLADE began an annual online survey. The voice of our customers/members was used to drive the redesign efforts that started in late 2006. Rebranding began in early 2007 with translation of the Voice of the Customer into high-level needs, metrics, and actions. At the April general meeting, the Bell Helicopter Leadership Club voted to officially change its name to BLADE and adopted a new look and logo that was unveiled in the June 2007 newsletter. Other changes that came along with the image change include events, communications and available training.

Surveys:
Fall 2007 - Pending Launch
Fall 2006 - Results

Send suggestions to BLADE@bellhelicopter.textron.com with 'feedback' in the subject line.

2006 Survey Results

The overall takeaway from this survey was that the then Leadership Club was not performing well in any area.   Overall satisfaction was very low, all programs received the top or ‘excellent’ rating from less than 5% of the respondents, and the number of respondents was low.  Focus areas, meeting times, and communication methods were all adjusted based on the feedback from this survey.  The survey was designed for continuous improvement and should be repeated annually in the third quarter.

For more details, view the results through either of the following:
Interactive version of the results {link to http://w3.2way.textron.com./2WAY/2wrWKMYJ/Report.html}